WZTK Ratings

Lots of talk this summer when the Triads first Newstalk FM came on the air on July 6th.

WZTK's first full ratings book may be a disappointment for them. The results of the summer ratings period of July 1st through September 22nd is in and the 12+ numbers are lower for them than the spring book was when they were still country. You can see the results here. They are in 17th place in the market now. They were in 13th place in the spring.

Of course there may be some encouraging news deep within the book. Maybe they have some increases in men 25-54 or some other subset. But with a 12+ decline, it will be hard to find any good news.

It takes a long time to build up a newstalk audience. I wonder if Curtis is in this for the long haul? Will they try making changes yet or give the current line-up some more time?

We'll see.